PSAI PLATFORM INNOVATION

Smarter Targeting. Better Conversations. More Powerful AI.

At Predictive Sales AI, we're continuing to make the technology behind contractor marketing smarter, faster, and easier to use. From more precise advertising and AI-powered homeowner conversations to improved websites and intelligent automation, our latest platform enhancements are designed to help home service businesses get more value from every marketing opportunity.

Smarter Targeting. Better Conversations. More Powerful AI. What's New at Predictive Sales AI.

​These improvements aren't simply about adding more features. They're about helping contractors connect their marketing, customer communications, and everyday operations through one powerful platform.

One Platform. More Intelligence. More Opportunity.
Every improvement moves us toward a more connected marketing experience, where smarter data helps identify opportunities, AI helps engage homeowners, and powerful software helps contractors turn those conversations into business.
SMARTER AUDIENCE TARGETING

Reach the Right Homeowners With Greater Precision

Successful advertising starts with reaching the right audience. That's especially important for contractors targeting specific neighborhoods, service areas, or properties impacted by severe weather.

We've significantly improved the technology that translates geographic areas into targeted digital advertising audiences. Our enhanced targeting algorithm can more accurately follow complex geographic boundaries, including storm paths that don't fit neatly within ZIP codes or city limits.

More Complete Geographic Coverage
Our improved algorithm is designed to cover the entire selected target area, helping reduce gaps in complex storm and neighborhood audiences.
Less Unnecessary Audience Overlap
More closely fitted targeting areas help reduce advertising exposure outside the intended geography.
Faster Campaign Preparation
Improved processing makes it easier to build highly specific geographic audiences efficiently.
PLATFORM PERFORMANCE IMPROVEMENT
100% Target Area Coverage
In internal testing across 798 campaigns, the enhanced algorithm achieved complete coverage of the selected geographic areas while reducing median targeting overshoot from 83% to 34%.

For contractors, this means more precise geographic targeting for Facebook advertising, with improvements also supporting expanded Google campaign capabilities. It's another way PSAI is helping businesses make more informed use of their marketing budgets.

AI-POWERED HOMEOWNER ENGAGEMENT

Meet Gia: A Smarter Way to Turn Website Visitors Into Conversations

Your website shouldn't just tell homeowners what you do. It should help them take the next step.

That's why we've introduced a major upgrade to our AI-powered website chat experience. Meet Gia, a more conversational AI assistant designed to help homeowners get answers, explore services, and move toward scheduling an appointment.

Instead of relying on a limited series of buttons and predefined choices, Gia supports natural, text-based conversations using the same underlying conversational approach as our AI phone agent.

Natural Conversations
Homeowners can ask questions in their own words and receive relevant answers about your business and services.
More Flexible Service Discussions
The AI assistant can handle a broader range of products, service inquiries, and commercial requests without being restricted by predefined menu options.
Appointment Scheduling
Integrated scheduling capabilities help homeowners move from asking questions to taking meaningful next steps.
A Better Website Experience
A redesigned chat interface provides a cleaner, more accessible experience for visitors.

Existing customers using our website chat experience benefit from the upgrade automatically, without needing to reinstall their chat widget.

Your next customer may start with a simple question. Your website should be ready to answer.
A MORE CONNECTED COMMUNICATION PLATFORM

Bringing Customer Conversations Together

Behind the improved AI chat experience is another important investment: a major rebuild of the technology powering our Communication Portal.

We've moved core communications functionality to an internally developed architecture, giving PSAI greater control over how conversations, communication channels, and attachments are managed.

For customers, the familiar experience remains in place. But the foundation behind it is becoming more flexible, better integrated, and positioned for future capabilities.

The goal is simple: fewer disconnected tools and a more seamless way to manage customer engagement.

INTELLIGENT PLATFORM ASSISTANCE

AI That Helps You Get More Done, Not Just Find Answers

AI is becoming more than a tool for generating content or answering questions. It is increasingly becoming a practical way to interact with business software.

We're expanding the capabilities of the PSAI Agent to help users work more naturally with their platform. Rather than navigating through multiple menus, users can increasingly ask questions, find information, and complete supported tasks through conversational requests.

Find Projects Faster
Search existing projects using natural-language requests, including project details and locations.
Simplify Website Management
Supported AI workflows can help create website pages, identify existing offers, and associate offers with pages.
Get Help in the Moment
Ask how platform features work and receive guidance based on product documentation, without having to search through a separate help center.
Connect More of Your Workflow
New integration capabilities create opportunities to connect project information with external tools and automate repetitive tasks.

For example, we're developing ways for AI-powered workflows to work with project management and photo platforms, helping contractors organize completed work and make better use of their existing project assets.

Some of these capabilities are already supported, while additional actions and integrations are being developed. Each improvement brings us closer to a platform where AI helps coordinate everyday marketing and operational activities.

DISCOVER PREDICTIVE SALES AI

Your Marketing Tools Should Work Better Together

Explore how PSAI connects websites, AI-powered communications, audience targeting, and marketing automation in one platform built for home service businesses.

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MORE POWERFUL PROJECT MARKETING

Make Your Completed Projects Easier to Find and Showcase

Your completed projects are some of your most valuable marketing assets. They show homeowners what your company can do and provide real examples of your work.

We're making those assets easier to discover with improved project search capabilities that recognize more than just a project name or address.

With expanded search criteria, including materials used and challenges addressed during a project, contractors and sales representatives can more easily find examples relevant to a homeowner's needs.

Imagine Showing a Homeowner Exactly What They're Looking For
A homeowner asks about a particular siding material or a challenging roof replacement. Instead of searching through dozens of project galleries, your sales team can find relevant completed work and use it to build confidence in your company's experience.

It's another way Project Showcase helps turn the work you've already completed into a valuable resource for future sales opportunities.

FASTER, MORE FLEXIBLE WEBSITES

More Design Options. Less Time Starting From Scratch.

A professional website should reflect your business, not look like every other contractor's website.

We've added 18 new website themes to our platform, giving businesses more starting points for creating a website that fits their brand and services.

Each theme incorporates different layouts, styling combinations, and customizable components, making it easier to create a distinct website experience without building everything from the ground up.

That means more flexibility for contractors, a more efficient website setup process, and more opportunities to create a polished digital presence.

SECURITY AND ACCESSIBILITY

Building a Stronger Foundation for Your Business

Great marketing technology should do more than generate leads. It should also give businesses confidence in the platform supporting their online presence.

We're continuing to invest in website accessibility, platform security, and technologies that help contractors navigate evolving digital compliance requirements.

Our latest chat experience includes accessibility-conscious design improvements, while broader enhancements to our website components are being prepared to improve accessibility across customer websites.

These investments complement PSAI's broader approach to integrated website technology, helping reduce reliance on disconnected third-party plugins while supporting a more consistent and manageable platform experience.

WHAT COMES NEXT

The Future of Contractor Marketing Is More Connected

Imagine identifying the right neighborhood, creating a targeted campaign, showcasing relevant completed projects, and following up with interested homeowners through coordinated calls, texts, and emails.

Now imagine AI helping bring more of those activities together.

That's the direction we're building toward at Predictive Sales AI. Our latest enhancements strengthen the individual tools contractors rely on today while creating the foundation for more connected, intelligent automation tomorrow.

Because the future of marketing isn't about managing more software. It's about getting more value from the technology you already use.

Smarter Data. Better Engagement. More Opportunity. One Platform.

PREDICTIVE SALES AI

Your Business Deserves More Than Traditional Marketing Software.

Discover how Predictive Sales AI brings together intelligent audience targeting, AI-powered customer engagement, website technology, and marketing automation to help home service businesses find more opportunities and turn them into customers.

One Platform. Built to Help Your Business Grow.
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