The Problem with the Old Way For years, marketers relied on lookalike audiences—a surface-level approach that guessed who might convert based on shared traits like age, income, or interests. While useful in theory, it relied on assumptions, not intent.
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In today’s marketing landscape, spending more doesn’t mean getting more. Contractors across roofing, remodeling, and home improvement are feeling the squeeze—rising ad costs, saturated markets, and shifting homeowner behavior. That’s why it’s time to rethink how you advertise.
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