Storm season can be a goldmine—or a missed opportunity. Contractors that treat every weather-triggered lead the same are leaving money on the table. The best-performing teams know that turning a raw lead into a sale requires more than just a fast follow-up. It’s about timing, targeting, and tech.
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Not all homeowners are created equal. Some have just moved in. Some are prepping to sell. But the ones most ready to invest in big-ticket projects? They’ve been in their home for decades—and they’re starting to see the wear and tear.That’s why it pays to target homeowners by time in home.
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