Google Search for siding and exterior remodeling is increasingly competitive. Contractors are fighting for attention from the same high-intent homeowners, often using similar keywords, offers, and advertising messages.
ContractingPRO is creating a stronger connection by showing homeowners actual work completed in their market and speaking to them as local homeowners — not just another search click.
ContractingPRO is using completed projects as part of a Performance Max strategy built to reach high-intent homeowners searching for siding solutions throughout the Memphis market.
Show homeowners completed siding work from the same communities and market where they live.
Use Google's Performance Max ecosystem to reach homeowners already showing intent around siding and exterior remodeling.
Give nearby homeowners a specific reason to respond with an exclusive offer tied directly to their local market.
Project Showcase turns completed ContractingPRO jobs into reusable local marketing content. Instead of sending search traffic to a generic message, homeowners can see work completed in their own market.
That gives the campaign something increasingly valuable in a crowded search landscape: authenticity.
The homeowner isn't just being told that ContractingPRO installs siding. They're being shown that ContractingPRO is already completing projects for homeowners around Memphis.
The campaign doesn't stop at the ad. The experience continues with localized landing page content designed around Memphis homeowners, relevant siding projects, and a clear neighborhood-specific offer.
This creates a connected experience between what the homeowner searches, what they see in Google, and what they find after they click.
ContractingPRO combines real siding projects with an exclusive $1,000 neighborhood discount, creating an offer that feels specific to the homeowner instead of another generic promotion.
Real project imagery shows homeowners what ContractingPRO is already doing around Memphis.
Campaign messaging and project content are aligned with the local market being targeted.
The neighborhood discount creates a direct and easy-to-understand reason for interested homeowners to respond.
In its first two weeks, the siding campaign generated 10 leads, 4 appointments, and its first sale from 259 clicks — while maintaining an approximately $89 cost per lead in a competitive Memphis search market.
Campaign Clicks
Leads Generated
Approx. Cost Per Lead
Appointments
Sale
Results reflect the campaign's first two weeks. Individual campaign performance varies by market, competition, targeting, offer, landing page experience, follow-up, and other factors.
In its first two weeks, the campaign turned 259 clicks into 10 siding leads, with 4 of those opportunities progressing into appointments.
More importantly, the campaign has already produced its first sale. That progression from click to lead to appointment to customer is the real measure of whether paid search is creating value.
At approximately $89 per lead, ContractingPRO is showing how real local project content, high-intent search traffic, and a relevant neighborhood offer can work together to generate measurable sales opportunities.
Homeowners searching Google already have intent. The challenge is earning their attention once they get there.
Turn completed work into searchable, reusable local marketing content.
Put those projects in front of homeowners actively researching siding and exterior improvements.
Connect local proof with a compelling offer and a clear path from search click to appointment and sale.
Project Showcase gives home services contractors a way to transform completed work into authentic local content that can support search, advertising, sales, and neighborhood lead generation.
"I want to build the relationship with one person, one company that makes it feel like they're actually sitting inside my office in our day-to-day operations."
Nate Wisniewski
Lutgen Companies
"I already had a relationship with PSAI through WeatherHub. That just seemed natural to continue and bring on more of their services."
Ryan Spencer
Owner of Sharp Construction
"What I would say to anybody who's looking to join with Predictive AI is your research should stop here."
Chase
Exterior Source
"It’s not just a website, it’s a complete service that constantly manages the changing landscape."
Alan Blanch
Liberty Roofing
"I really have enjoyed working with you guys, and I'm happy to be in a position where I could maybe help you guys grow your business because you've done so much to help me grow mine."
Jeff Moeslein
President of Legacy Remodeling
"Since partnering with Spectrum in 2022, we've increased our lead volume by 70% from 2022 to 2023. Last year alone, we saw an additional 30% increase and doubled our net revenue, thanks to Spectrum's tools and services."
Lowell Hinte
Owner of ContractingPRO
"Spectrum stands out by exclusively serving contractors in the home services industry. With deep expertise in this field, Spectrum understands lead costs, market dynamics, and offers unmatched AI tools customized for home service professionals."
Nick Hutcherson
Owner | Hutcherson Construction
